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Brand Book
Brand book and template guide

Real workers.
Real work.
On your schedule.

How TimeBlok looks, sounds, and shows up. Built from timeblok.work and the Periodic Table of Skills, and anchored in the real photographs Jon Mott gave us.

See the original heroes Colors

Photo by Walls.io on Unsplash

BlokERThe business posting a shift.
The ENGINERoutes, matches, and governs every engagement.
BlokEEThe worker filling it.
Timber framing

For Jon Mott

Jon originated the heroes this brand is built on: real crews, real Utah jobs, real work. We lost him on August 4, 2026. His photographs stay at the center of how TimeBlok looks, and every new image is measured against them.

Brand

TimeBlok on one page

An on-demand labor marketplace. Not a calendar app and not scheduling software. Businesses post a shift; verified workers fill it; the ENGINE routes, matches, and governs.

Who it serves

BlokERs: businesses that need capable people on short notice. BlokEEs: students, graduates, and workers earning on their terms. Utah first (Salt Lake, Park City, Alta), then rural and sovereign communities and the Heartland.

Our promise

Every platform says who is available. TimeBlok says who is capable and who stands behind them: verified competency plus community accountability.

Vocabulary

TimeBlok

The company and product. Never TimeBlock or TimeBloc.

BlokER

The business posting a shift.

BlokEE

The worker filling it.

BER

BlokER Engagement Request: the per-shift unit.

Blok

A single engagement.

ENGINE

The dispatch layer that routes, matches, and governs.

Voice

Plain and direct

Short sentences. Say what happens and what it costs.

Respectful of work

Workers are capable people. Owners are operators.

Proof over hype

Lead with verified competency and accountability.

Local and real

Name the place. Show real people on real jobs.

Identity

Color

Green carries the brand, cream is the canvas, sand is the highlight. Click any swatch to copy its hex. Full guide with RGB, variables, dark mode, and contrast: swatch guide.

Headline gradient: #258CF4 to #0BC184, 135 degrees

Skills palette (Periodic Table of Skills)

Mission Control and Blok status

Also in the app: fuchsia #D946EF for review events, emerald #10B981 for payments, the optimizer purple family (#8A2CE2), project and planner client colors. All listed in the swatch guide.

Identity

Typography

One family: Urbanist (open license). Font files ship in fonts/.

Hero headline | 700 | 64 to 104 px | line-height 1.0
Real workers.
Section title | 700 | 36 to 56 px
Every skill, one table.
Body | 400 to 500 | 17 to 21 px
TimeBlok matches local businesses with local workers for short shifts.
Look and feel

The original heroes

Originated by Jon Mott. These real Utah jobs are the standard. New photography widens who and where we show, but it has to feel like these.

Auger and post holesOriginated by Jon Mott
Timber framingOriginated by Jon Mott
Beam installOriginated by Jon Mott
Concrete finishingOriginated by Jon Mott
Fence post settingOriginated by Jon Mott
Shelving buildOriginated by Jon Mott
Spa room, finishedOriginated by Jon Mott
Spa jets detailOriginated by Jon Mott
Line cookOriginated by Jon Mott
Burger basketOriginated by Jon Mott
Catered plateOriginated by Jon Mott

Photography principles

Real people, real work

Mid-task, on real jobs. Hands, tools, kitchens, job sites.

Honest light and places

Natural light, real workplaces, Utah and the Heartland.

Dignity first

Eye-level, capable, respected.

The whole community

A mix of ages, backgrounds, and abilities, weighted younger. Gender never has to match the industry.

Originals lead

Rotate original, new, original, new.

Photography

Image Directory

Jon Mott's 11 originals, followed by 170 supplemental photographs. Open the Image Directory.

Unsplash License: free commercial use, no model release. Use real TimeBlok photos for paid ads or implied endorsement.

Auger and post holes

Jon Mott originals

Originated by Jon Mott

Timber framing

Jon Mott originals

Originated by Jon Mott

Beam install

Jon Mott originals

Originated by Jon Mott

Concrete finishing

Jon Mott originals

Originated by Jon Mott

Fence post setting

Jon Mott originals

Originated by Jon Mott

Shelving build

Jon Mott originals

Originated by Jon Mott

Spa room, finished

Jon Mott originals

Originated by Jon Mott

Spa jets detail

Jon Mott originals

Originated by Jon Mott

Line cook

Jon Mott originals

Originated by Jon Mott

Burger basket

Jon Mott originals

Originated by Jon Mott

Catered plate

Jon Mott originals

Originated by Jon Mott

Shop owner in her clothing store

BlokERPhoto by Centre for Ageing Better on Unsplash

Market vendor in blue apron at his stall

BlokERPhoto by Ali Mkumbwa on Unsplash

Cafe owners, arms crossed behind the counter

BlokERPhoto by Vitaly Gariev on Unsplash

Business owner in blazer, brick wall office

BlokERPhoto by Vitaly Gariev on Unsplash

Young entertainment studio owner in branded sweatshirt

BlokERPhoto by Jadon Johnson on Unsplash

Rancher pointing across hay field

BlokERPhoto by Rebecca Ritchie on Unsplash

Farmer seated by red tractor in barn

BlokERPhoto by Amanda Wolbert on Unsplash

Hardware store owner in work jacket

BlokERPhoto by Maria Jesus Errazuriz on Unsplash

Shopkeeper in pink kurta behind her counter

BlokERPhoto by Bill Fairs on Unsplash

Bakery owner at pastry counter

BlokERPhoto by Ekaterina Tyapkina on Unsplash

Baker holding tray of fresh rolls

BlokERPhoto by Bernie Almanzar on Unsplash

Food truck owner at night

BlokERPhoto by Xavi Cabrera on Unsplash

Cafe owner holding Yes We're Open sign

BlokERPhoto by Vitaly Gariev on Unsplash

Cafe owners holding We're Open sign

BlokERPhoto by Vitaly Gariev on Unsplash

Two ranchers in cowboy hats at barn door

BlokERPhoto by Land O'Lakes, Inc. on Unsplash

Five young adults walking down a city street

BlokEEPhoto by Eliott Reyna on Unsplash

Three college friends talking outside

BlokEEPhoto by Alexis Brown on Unsplash

Two coworkers at a laptop, brick office

BlokEEPhoto by Vitaly Gariev on Unsplash

Coworkers high-fiving at a desk

BlokEEPhoto by Vitaly Gariev on Unsplash

Three friends laughing in a wheat field

BlokEEPhoto by Land O'Lakes, Inc. on Unsplash

Four friends smiling outdoors in fall

BlokEEPhoto by Vitaly Gariev on Unsplash

Two young adults sharing a laugh over a tablet

BlokEEPhoto by Francis Odeyemi on Unsplash

Large group of young adults at sunset

BlokEEPhoto by Roman Holoschchuk on Unsplash

Students studying together in a classroom

BlokEEPhoto by javier trueba on Unsplash

Man holding a Hiring sign in a busy hall

BlokEEPhoto by Hitesh Choudhary on Unsplash

Group of young adults laughing in the street

BlokEEPhoto by Meredith Spencer on Unsplash

Four friends hugging in a park

BlokEEPhoto by Olivia Hibbins on Unsplash

Graduate in cap showing tassel

BlokEEPhoto by Dwayne joe on Unsplash

Graduate in red stole walking away

BlokEEPhoto by Christian Agbede on Unsplash

Carpenter cutting with a miter saw, ear protection

BlokEEPhoto by Gabor Szuhan on Unsplash

Electrician in hard hat by a panel, plaid shirt

BlokEEPhoto by Emmanuel Ikwuegbu on Unsplash

Help Wanted sign in window

ProblemPhoto by Nathan Dumlao on Unsplash

Help Wanted sign, large print

ProblemPhoto by Tim Mossholder on Unsplash

Empty restaurant dining room

ProblemPhoto by Jason Leung on Unsplash

Empty cafe seating at lunch

ProblemPhoto by Maria Orlova on Unsplash

Cafe owner in apron, arms crossed

ProblemPhoto by Vitaly Gariev on Unsplash

Closed sign hanging in a window

ProblemPhoto by Tim Mossholder on Unsplash

Stressed business owner at laptop

ProblemPhoto by Elisa Ventur on Unsplash

Tired manager asleep on his desk

ProblemPhoto by Vitaly Gariev on Unsplash

Calendar with red pins on deadlines

ProblemPhoto by Towfiqu barbhuiya on Unsplash

Interview across a desk, handshake

SolutionPhoto by Vitaly Gariev on Unsplash

Handshake close-up, deal made

SolutionPhoto by Cytonn Photography on Unsplash

Phone dashboard beside laptop and monitor

SolutionPhoto by Balázs Kétyi on Unsplash

Team planning with sticky notes at a whiteboard

SolutionPhoto by Walls.io on Unsplash

Three coworkers celebrating with a high five

SolutionPhoto by Ninthgrid on Unsplash

Handshake after a job interview

SolutionPhoto by Resume Genius on Unsplash

Hand holding phone showing a calendar

SolutionPhoto by Behnam Norouzi on Unsplash

Two women working at laptops, brick wall

SolutionPhoto by Amy Hirschi on Unsplash

Young farmer planting seedlings

PeoplePhoto by Jed Owen on Unsplash

Woman planting rows through landscape fabric

PeoplePhoto by Zoe Richardson on Unsplash

Man with tablet at a wooden fence

PeoplePhoto by Land O'Lakes, Inc. on Unsplash

Framer nailing roof trusses against blue sky

PeoplePhoto by Josh Olalde on Unsplash

Welder in leather apron at the bench

PeoplePhoto by Syd Mills on Unsplash

Carpenter in hard hat and mask at miter saw

PeoplePhoto by Atoms on Unsplash

Grocery store team in aprons, arms crossed

PeoplePhoto by Vitaly Gariev on Unsplash

Bearded stock clerk looking off camera

PeoplePhoto by Belle Lee on Unsplash

Barista in glasses behind the counter

PeoplePhoto by Angelika Agibalova on Unsplash

Teen cook in chef hat and apron

PeoplePhoto by Andrew Lancaster on Unsplash

Nurse in scrubs and surgical mask

PeoplePhoto by MedicAlert UK on Unsplash

Woman in print blouse outdoors, arms crossed

PeoplePhoto by Peter Kalonji on Unsplash

Healthcare worker in teal scrubs

PeoplePhoto by Ocho Artex Media on Unsplash

Man in beanie reviewing site with a phone

PeoplePhoto by Carl Barcelo on Unsplash

Two young workers in hard hats and safety vests

PeoplePhoto by Sikwe Scarter on Unsplash

Technician by a wiring cabinet

PeoplePhoto by Sammyayot254 on Unsplash

Farmer inspecting his crop

PeoplePhoto by Richard Nyoni on Unsplash

Retail worker smiling in a store aisle

PeoplePhoto by Shalom Ejiofor on Unsplash

Woman leaning out of a delivery truck cab

PeoplePhoto by Kelly Sikkema on Unsplash

Four coworkers in orange hi-vis and hard hats

PeoplePhoto by Michaël NANDONG on Unsplash

Woman in orange blazer, confident pose

PeoplePhoto by Etty Fidele on Unsplash

Warehouse worker in yellow safety vest

PeoplePhoto by Desmond Charles Mushi on Unsplash

Young cook in headband and whites

PeoplePhoto by Levi Meir Clancy on Unsplash

Food truck cook plating a dish

PeoplePhoto by Alex Shih Mendez on Unsplash

Line cook stirring a stock pot

PeoplePhoto by EMANUELE Ricciardi on Unsplash

Young technician working at a bench

PeoplePhoto by Tim Mossholder on Unsplash

Site engineer in hard hat and hi-vis

PeoplePhoto by ThisisEngineering on Unsplash

Warehouse employee in a long aisle

PeoplePhoto by Kelvin Han on Unsplash

Young woman in denim vest among palms

PeoplePhoto by Zoey Weesner on Unsplash

Woman smiling in a park

PeoplePhoto by T K on Unsplash

Native dancer in regalia holding feather fan

PeoplePhoto by Fahimeh Mehrabi on Unsplash

Construction worker holding blueprints

PeoplePhoto by Muhammad Indradjit on Unsplash

Woman in hard hat reading a site plan

PeoplePhoto by Wesley Pacífico on Unsplash

Two women in hard hats at a high-rise window

PeoplePhoto by Fiqih Alfarish on Unsplash

Woman in ball cap at work, hands up

PeoplePhoto by 光术 山影 on Unsplash

Woman driver leaning on a blue truck

PeoplePhoto by Zachary Kadolph on Unsplash

Truck driver at sunset in the cab

PeoplePhoto by Levi Stute on Unsplash

Older man giving a thumbs up

PeoplePhoto by Aziz Acharki on Unsplash

Man in wheelchair reading in a kitchen

PeoplePhoto by Raj Tuladhar on Unsplash

Woman in hijab and denim jacket

PeoplePhoto by Levi Meir Clancy on Unsplash

Woman in blue hijab and uniform

PeoplePhoto by Raymond Owusu-Afriyie on Unsplash

Salt Lake City skyline and mountains

PlacesPhoto by Brent Pace on Unsplash

Small-town street from above in fall

PlacesPhoto by Olivia Hutcherson on Unsplash

Skier on a snowy slope

PlacesPhoto by Lance Anderson on Unsplash

Highway into Monument Valley

PlacesPhoto by Robert Murray on Unsplash

Delicate Arch at sunset

PlacesPhoto by Tom Gainor on Unsplash

Red rock desert landscape

PlacesPhoto by Paul Torres on Unsplash

Provo temple and mountains

PlacesPhoto by Matt Aylward on Unsplash

Painted barn mural in the desert

PlacesPhoto by Carol Highsmith's America on Unsplash

Red rock mesa at sunset with a dirt road

PlacesPhoto by Mike Newbry on Unsplash

Red barn and ranch below a mountain

PlacesPhoto by Real Twin Photos on Unsplash

Cornfield under blue sky

PlacesPhoto by Waldemar Brandt on Unsplash

Grain elevator on the plains

PlacesPhoto by Chris Linnett on Unsplash

Small-town main street with flags

PlacesPhoto by Land O'Lakes, Inc. on Unsplash

Heartland main street from above

PlacesPhoto by Seth Dewey on Unsplash

Hometown water tower from the air

PlacesPhoto by Evan Porter on Unsplash

Small-town diner counter and coffee station

PlacesPhoto by Diane Picchiottino on Unsplash

County fair midway and Ferris wheel

PlacesPhoto by Martin Podsiad on Unsplash

Vintage truck on a farm field

PlacesPhoto by Sebastian Gómez on Unsplash

Small-town downtown from above at dusk

PlacesPhoto by Josh Berendes on Unsplash

Country road at sunrise

PlacesPhoto by Tim Mossholder on Unsplash

Red barn in a green field

PlacesPhoto by Ryan Manwiller on Unsplash

High school football field

PlacesPhoto by Spencer Davis on Unsplash

White country church at golden hour

PlacesPhoto by Kirk Cameron on Unsplash

Historic main street storefronts

PlacesPhoto by J Dean on Unsplash

Graduates tossing caps at a historic building

OpportunityPhoto by RUT MIIT on Unsplash

Mountain summit at sunrise

OpportunityPhoto by Damian Markutt on Unsplash

Person on a ridge, arms open to the sun

OpportunityPhoto by Pablo Heimplatz on Unsplash

Doorway of light in a dark tunnel

OpportunityPhoto by Nelli Chaitanya on Unsplash

Job fair crowd in a gym

OpportunityPhoto by Avesta on Unsplash

Practicing CPR on a training dummy

OpportunityPhoto by Martin Splitt on Unsplash

Two people in a mentoring conversation

OpportunityPhoto by The Jopwell Collection on Unsplash

Smiling worker in blue coveralls

OpportunityPhoto by Divaris Shirichena on Unsplash

Smiling worker in navy jacket and cap

OpportunityPhoto by Iain Feeney on Unsplash

Graduates in blue gowns laughing

OpportunityPhoto by Olek Buzunov on Unsplash

Two coworkers high-fiving over a laptop

OpportunityPhoto by Vitaly Gariev on Unsplash

Two women at a coffee table with laptops

OpportunityPhoto by Ninthgrid on Unsplash

Two coworkers high-fiving at desks

OpportunityPhoto by phyo min on Unsplash

Two young adults high-fiving in a loft

OpportunityPhoto by Francis Odeyemi on Unsplash

Front desk host greeting a guest

OA Office & AdministrativePhoto by Helena Lopes on Unsplash

Two office staff talking at a desk

OA Office & AdministrativePhoto by Vitaly Gariev on Unsplash

Two baristas pulling a coffee

Skill familiesPhoto by Delightin Dee on Unsplash

Server handing a plated dish

HE Hospitality, Food & EventsPhoto by Sebastian Rurarz on Unsplash

Bartender pouring a cocktail

HE Hospitality, Food & EventsPhoto by Louis Hansel on Unsplash

Mother and daughter making food in a kitchen

DH Domestic & HouseholdPhoto by Vitaly Gariev on Unsplash

Row of commercial laundry machines

DH Domestic & HouseholdPhoto by Oli Woodman on Unsplash

Nurse checking on a patient

Skill familiesPhoto by Maria Luísa Queiroz on Unsplash

Nurse taking a patient's blood pressure

GC Geriatric, Personal & Health SupportPhoto by Nappy on Unsplash

Caregiver with an older woman, both smiling

GC Geriatric, Personal & Health SupportPhoto by Georg Pflueger on Unsplash

Two roofers working on a steep roof

TC Skilled Trades & ConstructionPhoto by Raze Solar on Unsplash

HVAC technician servicing an outdoor unit

Skill familiesPhoto by Joel Muniz on Unsplash

Maintenance technician in red and white coveralls

Skill familiesPhoto by Bangun Stock Production on Unsplash

Electrician working a meter panel

PF Property & FacilitiesPhoto by Emmanuel Ikwuegbu on Unsplash

Janitor mopping a clean hallway

PF Property & FacilitiesPhoto by Toon Lambrechts on Unsplash

Finished cabin interior with a window view

SG Short-Term Rental Host OpsPhoto by Manvendra Pandey on Unsplash

Bright living room, freshly staged

SG Short-Term Rental Host OpsPhoto by Filios Sazeides on Unsplash

Forklift operator in a warehouse

Skill familiesPhoto by National Cancer Institute on Unsplash

Delivery worker with packages

Skill familiesPhoto by Victória Kubiaki on Unsplash

Forklift on a loading yard

LT Logistics, Transport & Field ServicesPhoto by Bigfoot STNGR on Unsplash

Designer working at a desk in a sunny room

PD Professional, Digital & CreativePhoto by Microsoft Copilot on Unsplash

Video camera shooting a production

PD Professional, Digital & CreativePhoto by Sam McGhee on Unsplash

Teacher at the chalkboard with students

ED Education, Training & CoachingPhoto by National Cancer Institute on Unsplash

Tutor working with a child at a table

ED Education, Training & CoachingPhoto by Ronald Felton on Unsplash

Preschool teacher on the floor with kids

ED Education, Training & CoachingPhoto by AMONWAT DUMKRUT on Unsplash

Cafe cashier helping a customer

RS Retail, Sales & CustomerPhoto by SpotOn on Unsplash

Eight crew in hi-vis, hard hats and safety vests

Skill familiesPhoto by Shubham Verma on Unsplash

Two workers in hard hats, arm around shoulder

Skill familiesPhoto by Documerica on Unsplash

Traffic crew in hi-vis crossing a city street

SC Safety, Security & CompliancePhoto by Josh Marty on Unsplash

Factory floor visit with robots

MP Manufacturing & ProductionPhoto by Trans Russia on Unsplash

Metal grinder with flying sparks

MP Manufacturing & ProductionPhoto by Josh Beech on Unsplash

Robotic arms on an assembly line

MP Manufacturing & ProductionPhoto by Simon Kadula on Unsplash

Butcher trimming a rack of meat

FA Food Processing, Farm & ForestryPhoto by Madie Hamilton on Unsplash

Two advisors at a desk reviewing papers

FB Finance, Insurance & Back-OfficePhoto by Vitaly Gariev on Unsplash

Back-office team around a laptop

FB Finance, Insurance & Back-OfficePhoto by Vitaly Gariev on Unsplash

Lineworker in red hard hat at a utility box

Skill familiesPhoto by Антон Дмитриев on Unsplash

Solar installer on a roof

UN Utilities, Energy & Natural ResourcesPhoto by Raze Solar on Unsplash

Lineman in a bucket on a utility pole

UN Utilities, Energy & Natural ResourcesPhoto by American Public Power Association on Unsplash

Guitarist playing live

AC Arts, Craft, Culture & EntertainmentPhoto by Gabriel Gurrola on Unsplash

Saxophone close-up on stage

AC Arts, Craft, Culture & EntertainmentPhoto by Jens Thekkeveettil on Unsplash

Potter shaping a bowl on the wheel

AC Arts, Craft, Culture & EntertainmentPhoto by Laura Tommasina on Unsplash

Lab technician at a bench

PC Public Sector, Research & Civic SupportPhoto by ThisisEngineering on Unsplash

Security guard checking his phone

PC Public Sector, Research & Civic SupportPhoto by Georgi Kalaydzhiev on Unsplash
Layout

The hero treatment

Photo faded to cream on the text side, ink headline, gradient last line, green call to action. Rounded 10 px corners, white cards on cream.

On-demand labor, delivered

Real workers.
Real work.
On your schedule.

Create a Blok Pickup a Blok
Templates

Sizes and layouts

Safe margin 5 percent on every side. Sizes are common platform conventions; confirm before publishing.

TemplateSizeLayout rule
Website hero1920 x 1080Text on the left 55 percent, photo faded to cream
Event cover (Luma)1920 x 1080Matches the Future of Work cover
Presentation1920 x 1080Kicker pill, title, gradient bar
LinkedIn single image1200 x 627One headline, one photo, logo bottom left
Social square1080 x 1080Headline over a darkened photo
Social portrait1080 x 1350Headline top, photo below
Flyer8.5 x 11 inHero top third, three short points, QR code

Canva: Brand Kit "TimeBlok" holds the brand palette and a "Mission Control" palette. Existing designs: TimeBlok.Work (1500 x 1500), Future of Work Luma cover and variants, Lu.Ma banner brand template.

Rules

Do and do not

Do

  • Lead with Jon's real photographs
  • Show real people mid-task
  • Use cream backgrounds and white cards
  • Name the place
  • Credit photographers
  • Spell TimeBlok, BlokER, BlokEE, ENGINE exactly
  • Ship every digital piece with a light/dark toggle

Do not

  • Replace the original heroes outright
  • Stretch, recolor, or shadow the logo
  • Put text on a busy part of a photo
  • Use skills energy colors outside skills content
  • Write TimeBlock or Paperclip
  • Imply a person endorses TimeBlok without a release